Identify Your Brand Equity Threats and Secure Your Brand Before Bad Actors Hijack It


Identify your brand equity threats and secure your brand before bad actors hijack it. Then you can be sure that you can make a difference in the market place.

3. Identify Your Brand Equity Threats

Identifying and securing your brand is essential if you want to protect your company from bad actors who seek to exploit your brand. In today’s digital world, there are countless ways for criminals to misrepresent your company and abuse your brand. These attacks can range from phishing, to spam, to fraudulent domains, to counterfeit goods, to digital fraud. The results can be devastating, from a slew of marketing dollars lost to an eroded reputation. Fortunately, there are solutions to help you secure your brand before these attacks occur.

Tracer, a leader in online brand protection, offers a solution that enables you to identify and investigate online brand abuse. The platform tracks keywords, hashtags, and terms associated with your brand. The solution monitors social media sites and networks for mentions of your brand and can provide alerts of threats.