Powerpatent’ consumer product team collaborates with engineers, in-house counsel, ethnographers, marketing executives, and engineers to create comprehensive IP protection strategies that are tailored to client products and aligned with business and marketing goals.
Consumer products companies need to continue to innovate as markets mature. Consumers expect product innovations and brand expansions. Innovative packaging is a powerful tool for creating positive user experiences. Smart companies know this. These strategies, along with other strategies, are crucial to maintaining a competitive edge within the fast-changing consumer goods industry.
Our holistic approach to protecting consumer products involves bringing all IP options to bear, including utility and design patents and trademarks. Copyrights are also available. When disputes arise, we can bring litigation to multiple venues. To understand how a product was created and what the consumer needs are, our attorneys work with engineers, marketing executives, ethnographers and industrial designers. We then create a comprehensive IP protection strategy that is tailored to each product and aligned with business goals.
Our expertise in the consumer goods sector covers a wide range of industries including:
- Apparel and footwear
- Beauty and health products
- Goods for the home
- Consumer electronics
- Food and beverages
- Toys, games, and novelty products
- Automobile tires
- Medical devices and pharmaceuticals
- Furniture and appliances for the home