Omnichannel Fraud – Fraud 3 – Intellectual Property Threats on the Web
Regardless of the type of business that you run, there are many types of fraud that can affect you. These include domain abuse, mobile and app fraud, and counterfeiting.
Mobile and app fraud
Increasingly, consumers are consuming more information on their smartphones. Luckily for us, fraudsters aren’t slowing down. They have become more sophisticated in their attempts to snare your hard earned cash. RSA’s FraudAction provides a single external threat management service, which includes the above mentioned aforementioned aforementioned mention.
RSA’s FraudAction entails a well conceived and executed program that uses the latest in machine learning and artificial intelligence to proactively prevent and detect fraud. Not to be outdone, the company’s Anti-Fraud Command Center (AFCC) is staffed by 140 analysts in two global centres. AFCC is responsible for protecting millions of end users across the globe. One of its more notable products is a mobile and app fraud prevention tool known as the Mobile Opinion. The company has rolled out a slew of new features designed to keep consumers safer online. This includes the latest in ad blocking and ad-free streaming media services.
The aforementioned company also has an impressive suite of data and analytics, encompassing one million consumers and 200 million devices. The aforementioned AFCC has a dedicated fraud and malware team that operates around the clock. In addition to the usual suspects, a new crop of specialized analysts have been deployed to the field.
Keeping your brand safe from cybercriminals is a top priority for businesses in the 21st century. With so many customers using several channels during the buyer’s journey, organizations need to anticipate and understand fraud schemes and protect three primary assets: customers, employees, and intellectual property. While the digital landscape provides numerous powerful tools to engage customers, the most effective strategy for protecting your brand involves collaboration between teams and a thorough understanding of risks specific to those environments.
Forster recently released its ninth Fraud Attack Index, a statistical measure of ecommerce fraud activity. It revealed that omnichannel fraud has been on the rise. With more merchants offering products online, in-store, and through mobile apps, businesses are facing new threats. And the number of new users is on the rise, contributing to the overall fraud trend. In fact, the number of new online account openings increased by fivefold. While that may not sound like much, it is important to understand the ramifications of opening a new sales channel.
One of the most basic steps to combating fraudulent domains is to familiarize yourself with the ISP that hosts the domain. Most ISPs are proactive about their role in fighting fraud. A simple WhoIs request will tell you who you need to contact. If the registrar is too slow or ineffective, a quick call to your hosting company can clean up the content much quicker than your registrar would.
The best part about this tidbit is that it also demonstrates the fact that omnichannel fraud and intellectual property threats on the web are not all that separate. In fact, these threats are likely to interact with each other and are therefore best addressed in concert.
In addition to recognizing the most common fraud schemes, businesses should be proactive about preventing fraud in the first place. To do this, organizations should assess their overall cyber resilience and implement threat-centric detection tools. By doing this, they will be better equipped to prevent and mitigate any incidents, and minimize the damage that such attacks can do to their brand.
Another key to preventing and minimizing omnichannel fraud and intellectual property threats on your website is to perform a domain validation. This involves checking the name of the domain against your brand’s official domain. If you find that the name isn’t valid, you should deactivate the domain. This not only ensures that the registrar can’t take your money, it will also prevent the thief from using the fraudulent domain for nefarious activities.
To learn more about omnichannel fraud and intellectual property threats on a brand’s website, it’s best to seek out a trusted partner that can provide the guidance and insights you need to stay ahead of the game. Whether it’s a specialized security solution provider, a consulting firm, or a technology startup, an ecommerce-focused team can help your business build a robust, scalable and cost-effective framework for protecting your brand from the ever-changing web.
Whether your brand is well known or is just beginning its life online, it is important to protect your intellectual property. Cybercriminals are becoming increasingly sophisticated in their ability to steal your intellectual property. This can lead to a loss of revenue and brand reputation, while also reducing consumer trust. Fortunately, there are resources available to help you combat this threat. In addition to law enforcement, there are many tools and technologies that you can use to protect your brand.
The first step in protecting your brand from cybercriminals is to determine if your products have been pirated. Many marketplaces have enacted policies to prevent the sale of counterfeit goods. These include Amazon’s Project Zero and a transparency program. However, you may need to hire an expert to verify the authenticity of your products. These experts can determine whether an item is authentic or not, examine counterfeit media, and analyze computer source code. You will also want to record all investigative steps, including the dates and times of the purchase, the method of delivery, and the names of persons who have knowledge of each step.
Once you have determined that an item has been smuggled, you will need to identify the specific indicators that it is counterfeit. This can include the lack of a security seal, poor quality, and failure to meet specifications. You may also need to contact your local law enforcement. HSI, for instance, has a Border Enforcement Security Task Force that handles commercial fraud violations. The agency’s investigators work with state and federal law enforcement partners to detect and investigate intellectual property crimes.
Another tool to combat cybercriminals is to create a culture of continuous improvement. This means that your company will regularly explore traditional and modern approaches to protecting your brand on the web. When you do, you will be able to know what actions to take to protect against threats. For example, some brands favor social media as their customer service mechanism, while others prefer to explore more traditional methods of brand protection.
While there is a wide range of brand hijacking issues, the most common are domain abuse, copyright abuse, and IP/Domain abuse. These issues can damage your brand’s reputation, cost billions of dollars in lost revenue, and affect your ability to generate future sales.
For more information on how to avoid these threats, visit the AAFA website at https://aafa.com/articles/intellectual-property-fraud. You can also follow AAFA’s Twitter account, @AAFA_Business, for updates on the current landscape of intellectual property and smuggling.
If you suspect that your brand’s intellectual property has been stolen, you should notify law enforcement immediately. This allows you to coordinate administrative proceedings with criminal enforcement, while ensuring that all investigative avenues are thoroughly explored. This is important because counterfeit goods are linked to transnational criminal organizations.
Whether you’re considering launching a new product or looking for a way to protect your brand, the IPR Center is a good place to start. The IPR Center is an interagency task force that works closely with the Department of Justice’s Criminal Division, Immigration and Customs Enforcement, the FBI, and other agencies. It is also a great resource for training on how to identify and report intellectual property crimes. It has an extensive outreach program to help organizations learn more about how they can better protect themselves.